The Salsa Club Inc. is a not-for-profit Latin culture ambassador organization that is dedicated to promoting and celebrating Latin American culture throughout Ontario. Our mission is to help foster an inclusive society by promoting and celebrating Latin American culture through authentic Latin music, dance, language, art, culinary, performances and other relevant heritage-based works and experiences to increase public appreciation, understanding and participation in the rich, diverse and exciting culture of Latin America. Through our programs and initiatives, we aim to support the multiculturalism and diversity of Canadian society while engaging and empowering communities to build healthy and vibrant cities.

We believe in the power of cultural exchange and its ability to create understanding, appreciation, and unity among diverse communities. We are dedicated to showcasing the rich heritage of Latin American culture through music, dance, language, art, and culinary experiences. By promoting authentic Latin performances and artists, we aim to increase public understanding and participation in Latin culture, while also enriching the cultural landscape of Ontario.


One of our primary goals is to celebrate Latin American culture and provide opportunities for individuals of all backgrounds to engage in its beauty and depth. Through engaging and immersive experiences, we seek to foster a deep appreciation for the diversity and vibrancy that Latin American culture brings to Ontario. We organize a variety of events, such as festivals, concerts, and workshops, where participants can learn, experience, and celebrate the various aspects of Latin American culture. By inviting individuals to explore Latin music, dance, language, and food, we aim to promote cross-cultural understanding and appreciation.


Fostering community engagement is another essential aspect of our mission. We believe that strong communities are built on mutual understanding, respect, and community connectedness. To cultivate these values, we organize inclusive events, workshops, and educational programs that engage individuals of all backgrounds. Our goal is to create spaces where diverse communities can come together, learn from one another, and celebrate their shared experiences. Through these interactions, we aim to build bridges, break down barriers, and foster a sense of belonging, unity, and Latin cultural appreciation among diverse communities in Ontario.


We are committed to empowering local, national and international Latin artists and organizations. We recognize the immense talent and creativity within the Latin community and beyond, and we have successfully demonstrated providing opportunities for their growth and recognition. Through contracts, programs, grants, and partnerships, we aim to uplift emerging and established artists, musicians, performers, and Latin-heritage based cultural organizations. By nurturing a thriving artistic community, we contribute to the vibrant cultural tapestry of Ontario, while also supporting economic prosperity within the arts and culture sector. We strive to provide artists with resources, platforms, and exposure to reach a wider audience and ensure that their contributions are appreciated and cherished.


Collaboration is at the core of our approach. We understand that to make a lasting impact, partnerships are essential. We actively seek collaborations with federal institutions, such as the Department of Canadian Heritage, the Canada Council for the Arts, the Ontario Trillium Foundation, and Cities across Ontario. By aligning our objectives with their vision and priorities, we aim to amplify our impact in promoting multiculturalism, diversity, inclusivity, and community development. We also work closely with local community organizations, businesses, and educational institutions to create synergistic partnerships that foster creativity, innovation, and social cohesion. Together, we can achieve far more than we can on our own, and we value open and constructive communication, cooperation, and mutual support in our collaborations.

The Salsa Club is guided by a set of core values that shape our organizational culture and guide our decision-making. These values include inclusiveness, quality, integrity, respect, cultural appreciation, collaboration, and community.


Diversity is embraced, in all its forms and strive to create inclusive spaces where everyone feels welcome and valued. We actively work to break down barriers that prevent individuals from participating fully in our programs and initiatives. We believe that everyone should have equal access to cultural experiences and opportunities, regardless of their background or circumstances.


Quality is paramount in everything we do. We are committed to delivering high-quality programs, performances, and events that showcase the authenticity and richness of Latin American culture. From sourcing talented performers to providing exceptional customer service, we always strive for excellence.


is the foundation of our organization. We uphold integrity and ethical standards in all our interactions and collaborations. Transparency, honesty, and accountability are our guiding principles, and we strive to be responsible stewards of our resources and act in the best interests of the communities we serve.


Respect is at the forefront of our approach. We foster an environment of mutual respect, where individuals are encouraged to express themselves and share their unique perspectives. We believe that diverse viewpoints enrich our understanding and lead to innovation and growth. We value and respect the contributions of all individuals involved in our programs and initiatives, from volunteers and staff to artists and participants.

Cultural Appreciation

Cultural appreciation fosters understanding, respect, and curiosity for different traditions, customs, and perspectives, and we believe in celebrating and valuing the rich diversity of Latin cultures. By appreciating and learning from each other’s cultures, we contribute to a more harmonious and united society, where cultural differences are celebrated as a source of strength and enrichment.


Collaboration is key to achieving our mission. We believe in the power of collaboration and actively seek partnerships to amplify our impact and achieve our shared goals. By working together with stakeholders and like-minded organizations, we can pool our resources, expertise, and networks to increase awareness.


Community is at the heart of our mission. We prioritize the needs and interests of the community and aim to empower individuals and organizations to actively and appropriately participate in Latin culture. We strive to create a sense of belonging, pride, and ownership among community members, emphasizing that their voices and contributions matter.

Through our mission and core values, The Salsa Club Inc. is committed to being a catalyst for positive change, cultural appreciation, and community development in Ontario. We recognize the power of cultural diversity and the importance of fostering an inclusive society where everyone’s heritage is celebrated and valued. By promoting Latin American culture and engaging and empowering communities, we aim to create an environment of understanding, respect, and unity, contributing to the cultural fabric and social progress of Canada. Together, we can build a future that embraces and celebrates the diversity of our communities, and ensures a vibrant and inclusive society for all.

The Salsa Club